In emerging markets around the world, mobile phones are often shared among families and even entire villages. To meet the needs of these customers, many of whom are first-time buyers, Nokia has introduced the Nokia 1208 phone, designed to meet the unique needs of a shared mobile device. This phone introduces the industry's first call-time tracking application and multi-phonebooks to make phone sharing simpler and more efficient. The Nokia 1208 comes with 5 available phonebooks, so it is possible for an entire family to share a phone, and for each of the family members to manage their own phonebook. The Nokia 1208 also comes equipped with additional features tailored to entry markets such as one-touch flashlights, localized languages, a teaching mode that allows non-experienced users to quickly learn how to master the phone, while a seamless keypad also protects the phone from dust, another reality of rural mobile phone use. The Nokia 1208 features a colour VGA screen.